Sports Psychology Basics: Be Proactive If You Want to Succeed #BITESIZE

Dr. Jim Afremow is a much sought-after mental skills coach, licensed professional counselor, and the author of The Champion’s Mind: How Great Athletes Think, Train and Thrive (Rodale, 2014), The Champion’s Comeback: How Great Athletes Recover, Reflect, and Reignite (Rodale, 2016) , and The Young Champion’s Mind: How to Think, Train, and Thrive Like an Elite Athlete (Rodale, 2018). 

He is the founder of Good to Gold Medal, PLLC, a  leading coaching and consulting practice. Though his practice is located  in Phoenix, Arizona. Dr. Afremow provides individual  and team mental training services across the globe to athletes, teams,  and coaches in all sports, as well as to parents, business  professionals, and all others engaged in highly demanding endeavors. He  is passionate about helping others achieve peak performance and personal  excellence, and reach their true potential.

For over 20 years, Dr. Afremow has assisted numerous high school, collegiate, recreational, and  professional athletes. Major sports represented include MLB, NBA, WNBA,  PGA Tour, LPGA Tour, NHL,  NFL, and the UFC. In addition, he has mentally trained  several U.S. and international Olympic competitors. He served as the  staff mental coach for two international Olympic teams, the Greek  Olympic softball team and India’s Olympic field hockey team. He served as a senior staff member with Counseling Services and  Sports Medicine at Arizona State University, and as a Mental Skills Coach and the Peak Performance Coordinator with the San Francisco Giants MLB organization.